My design approach is grounded in a strategic process
I draw inspiration from diverse experiences including my passion for running and living and traveling abroad.
The level of effort depends on each project’s scope and complexity. My approach integrates strategic planning, research-driven insights, and a strong focus on user needs to deliver solutions tailored to each project’s unique requirements.
Research and discovery
Before diving into design, I explore initial ideas laying the foundation by carefully managing time and resources to understand users and market trends. My goal is to uncover deep user needs enriched by insights from my global experiences.
Conceptualization
Every project kickoff resembles the start of a marathon. I bring a burst of creativity, setting clear goals, and envisioning the final outcome. Close collaboration with product and engineering ensures our vision is feasible and sets a robust foundation for the journey ahead.
Iterative design
Design is not a sprint but a series of training cycles focused on continuous improvement. I actively seek feedback and conduct user testing refining designs with each iteration much like adjusting pace and strategy to prepare for a race.
Finalization and delivery
In the final phase, I work closely with engineering and product teams to seamlessly transition concepts into reality. My global perspective helps me consider cultural nuances ensuring our solutions resonate with diverse audiences. This collaborative adaptability parallels the flexibility required when navigating different cultures.
